When determining whether use is under Fair Use or not, you must consider the following factors:
Factor One: The purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit education purposes.
- Nonprofit educational use is heavily favored over commercial use
- Transformative uses carry a lot of weight.
Factor Two: The nature of the work; this explores the characteristics of the work being used.
- Fiction vs. non-fiction
- Published vs. not published
- Consumable
Factor Three: The amount of substantiality of the portion used
- This factor considers the quantity and quality of the work being used.
- "There are no absolute rules as to how much of a copyrighted work may be copied and still be considered fair use." -- Maxtone-Graham vs. Burchael (see the 'Resources' column on this page for examples).
Factor Four: Effect on the Market
- Is your use resulting in lost revenue for the rights holder?
- This occurs when use replaces sale of the work.
- This factor often carries a lot of weight, especially when looking at commercial uses.
- Can weigh in favor if the use is transformative (mash-ups, parody, etc.)
- Best practice of this factor: Consider the amount needed to serve the purpose of the use in relation to the work being used. This is a judgment call, and one you must be prepared to justify should your use of the work ever come into question.
- If straight copying or quoting: less is always better
- If it is transformative use, you can usually justify more.