Creative Strategy and the Business of Design by Douglas DavisCall Number: eBook
Publication Date: 2016
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Teaches left-brain business skills to right-brain creative thinkers... marketing-speak and business jargon are translated into tools to help you: Understand client requests from a business perspective; Build a strategic framework to inspire visual concepts; Increase your relevance in an evolving industry; Redesign your portfolio to showcase strategic thinking; Win new accounts and grow existing relationships.
