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Business for Creative Industries (BCI)

Library resources for creative professionals developing business skills through FRCC's BCI bachelor's degree. Fields include multimedia graphic design, interior architecture and design, music and recording arts technology, studio art, architectural engine

Advertising, Branding, & Marketing Books

Monetizing Innovation: how smart companies design the product around the price
The Advertising Concept Book: think now, design later : a complete guide to creative ideas, strategies and campaigns

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